Course Description

For people trying to grow faster, there is an overwhelming amount of useful (and useless!) sales & marketing content. But who wants "useful"? Rather than a 20% increase, how can you get a 200% increase? What are the few, most important practices that have been proven to cut through the clutter and ignite sales growth, to enable you to double, triple or even grow 10x?


Aaron Ross shares 5 of these 'big lever' ideas from his new forthcoming book The Predictable Revenue Guide To Tripling Your Sales. These ideas are based on what he's personally seen work (and not work) to add more than $1 billion in new revenue across different companies.

Cut through the clutter of all the 'helpful' sales and marketing ideas to zero in on a few big ones that will make a dramatic difference.

Aaron Ross

Aaron Ross is the best-selling author of Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com and his newest book with Jason Lemkin, From Impossible To Inevitable, called my many "the best business book i've ever read" (read Amazon reviews here).Aaron cofouned Predictable Revenue Inc. to help companies get their outbound programs off the ground. He graduated from Stanford University, and is an ex-Ironman triathlete. Aaron lives in Los Angeles with his wife and 9-going-on-12 children. You can see a sample day in his family life here.

Course curriculum

  • 1

    Introduction

    • Introduction

    • Introduction to Tripling Your Sales
  • 2

    Chapter 01

    • Big Idea

    • Seeds, Nets & Spears

    • Saas Metrics

    • Nets

    • Spears

    • Aquia Example
  • 3

    Chapter 02

    • Big Idea

    • Pick A Niche

    • Use Plain English

    • Specialize
  • 4

    Chapter 03

    • Cold Calling

    • Three Questions

    • Summary