Course Description

Specific email messaging how-to advice from Aaron Ross for anyone building an outbound prospecting program.


Author & Co-CEO

Aaron Ross

Aaron Ross is the best-selling author of Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com and his newest book with Jason Lemkin, From Impossible To Inevitable, called my many "the best business book i've ever read" (read Amazon reviews here).Aaron cofouned Predictable Revenue Inc. to help companies get their outbound programs off the ground. He graduated from Stanford University, and is an ex-Ironman triathlete. Aaron lives in Los Angeles with his wife and 9-going-on-12 children. You can see a sample day in his family life here.

Course curriculum

  • 1

    Chapter 01

    • Introduction

    • Cold Calling

    • Responses

    • Sending Enough Email

  • 2

    Chapter 02

    • Reasons People Respond

    • What Not To Send

    • Referral Email Breakdown

    • When To Send Email

  • 3

    Chapter 03

    • Negative Responses

    • Positive Responses

    • Personalized Emails

    • Personalized Subjects

    • Body

    • Insightful Questions

    • Conclusion